At Optima Benefits & Payroll, we believe in providing a wide range of support and solutions for your business. We are not just a Payroll, Benefits, or HR company, we are all these things. We are designed to help provide you with timely support when you need it. Our team is a resource for your business unlike any other that takes the time to understand your needs and problems to provide you with real solutions. We believe we deliver for our clients unlike anyone else in the industry through a culture built around customer service. When you are our client you will experience the difference in how we interact as a partner and valued resource for your business. We are quick to deliver you with the information and data you need to make informed business decisions, and we help guide you as much or as little as you need.

We have a wide range of products and services to help your business thrive. At Optima, we believe that we are the best integrated full-service provider available in the market. We will not only meet your expectations, but our goal is to exceed them.

Optima Benefits & Payroll was formed to satisfy the unique insurance, benefits planning, and payroll service needs of businesses and individuals. Given our knowledge, acquired over 50 years of combined experience among the founding partners, we recognize that each client requires a customized plan based upon their own needs and goals.

As a brokerage firm, Optima has the advantage of working directly with insurance carriers to provide you with the information you need to make informed decisions about your organization’s insurance needs. That’s why the Executive Management Team at Optima Benefits & Payroll has served large and small businesses throughout Upstate New York and the United States. With Optima, you can be sure we work for you – not the carrier. We’re an independent broker with one goal in mind – to aggressively search out the optimal plans to meet your needs.


Join the multitude of businesses in Rochester, NY and beyond that trust Optima Benefits Group for their employee benefits and payroll needs.

Call us at 585-506-4000 or email us through our secure contact page to learn how we can help your business grow and succeed.