Empowering Your Business

with Comprehensive

Benefits & Payroll Solutions

Located in the Heart of Rochester, NY

Professional Payroll Services

Optima Benefits Group is a family-owned business with offices in Rochester, NY and West Palm Beach, FL. Optima has been in the business of serving small to mid-sized businesses nationwide since 2003.

We understand the unique challenges your business faces in managing employee benefits and payroll.

That's why we are dedicated to providing tailored solutions that meet the specific needs of your organization.



Payroll Services

Utilize our cutting-edge technology for easier management of payroll. Our efficient services ensure your employees are paid accurately and on time, every time.


Group Benefits

Enhance your employee satisfaction with custom group benefits. From healthcare to retirement plans, we offer a range of benefits designed to keep your employees happy and healthy.


Exclusive Benefits

Unlock personalized perks like Group Life Insurance, GlicRX, and access to telemedicine. We bring a personal touch to our services while offering solutions that compete on a national level.


HR Services

Explore our tailored HR Solutions. We prioritize your needs, ensuring your business receives the attention and customized services it deserves.

Optima Comparison

  Optima Big Firms
What is your Company Focus Client Relationship Shareholder Returns
What is your Core Value Client Centered- Customer Service Sales/Revenue Numbers
Client Retention Rate 99% 83%
Who is your Workforce Experienced Professionals College Graduate
Who do you Call Direct Contact within the Company 1-800 number
Do you Handle Payroll/Benefits/HR/401k Yes Yes
Do you provide FREE HR Portal and Tools Yes NO
How are you priced Fairly More
Employee Handbook Cost Free through our HR Tools $2k+
Google Reviews 4.7 Stars 1.8-3.7 Stars

Empowering Businesses,
Enriching Lives

Why Should We
Work Together?

Partnering with Optima Benefits Group streamlines your business operations, significantly saving time and reducing costs. We create clear and efficient plans for your payroll, HR services, and benefits that are designed to simplify complex processes.

This ensures your employees have a comprehensive understanding of their compensations and benefits but also allows your management team to focus on core business activities. By entrusting these essential functions to Optima, you're choosing an organized, cost-effective approach that enhances overall productivity and employee satisfaction.

Get Started Today


If you’re looking for professional payroll and insurance benefits services, look no further than Optima Benefits Group.


Our team of experienced professionals will work with you to ensure that you get the most out of your business. Get started today and get an online quote for your insurance benefits.


Join the multitude of businesses in Rochester, NY and beyond that trust Optima Benefits Group for their employee benefits and payroll needs.

Call us at 585-506-4000 or email us through our secure contact page to learn how we can help your business grow and succeed.